The Key to Success...

The biggest factor in whether you crash and burn or smoke the competition is simple: your WHY.

Men... if you're going to the gym everyday because you FEAR that missing two straight days will leave you looking more like Jay Baruchel from She's Out of My League instead of Gerard Butler, your military press won't accomplish shit.

NOW...

If you drive your sweet ass to the gym everyday because you know that Zeus-like body of yours is DESERVING of the best possible treatment, you'll be cranking out reps on the Swiss ball with no need to ask 'Muscle Guy' whether resistance bands will work larger muscle groups. Ye dig? Let's continue...

Ladies... if you're opting for that distinctly flavoured V8® over that delicious cup of loveliness (also known as the Tall Caramel Frappucino from Starbucks), because you HATE the vision of you wearing fat pants in July, you'll be waiting 'til everyone's asleep for the chance to attack that tub of Häagen-Dazs® while watching Bridget Jones.

NOW...

If you swing by the convenience store on your fifteen minute break to pick up that sexy veg-medley because you APPRECIATE and LOVE your body and want to thank it the best way possible, you'll be wearing that hot-ass Victoria's Secret halter top bikini by May... Canadian time honey. That's impressive.

IN CONCLUSION...

Action out of fear leads to failure... so don't declare war. Instead, flip the switch to a labour of love and you'll be seeing benefits faster; hold the guilt and shame.

(PS: If you do happen to lose your way and end up at the sugar and spice station with a Grande in one hand and a whip cream cuddled straw in the other, don't fret... some skinny people survive off McDonalds. A little treat won't doom you to indefinite belly-bulge-syndrome.)